In 1949, Kihachiro Onitsuka established Onitsuka Co., Ltd. the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger stripes have become synonymous with one of the most world-renowned athletic brands. The legend lies on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.