Pomurski sejem in Gornja Radgona, with its unique geographical position at the meeting point of four countries and its business-oriented fairs and product assessments, brings together the elements of market supply and demand across the broader regions of Central Europe. International fair events in Gornja Radgona are focused on those economic spheres for which fairs are an indispensable part of establishing and maintaining partnerships. Product quality assessments at the Pomurski Sejem fair events are carried out according to international criteria, therefore the fair appraisals are an important part of the awarded products' market success. The institution of the Wine Queen of Slovenia spreads the culture of wine and promotes the tradition and quality of Slovenian wine. Pomurski Sejem is also the organiser of joint national, regional or branch presentations at fairs abroad!