We do training, and we do it differently. We design, develop, and deliver training faster with uncompromised service and quality. We are cheaper, without cutting corners. And we do it with better results, yield, ROI, relevance, and impact. For the past 35 years, we have been conducting projects that produce measurable business and professional results by improving human performance. Training is one of the different interventions that we design, develop, and deliver. Even though we do not limit ourselves to training projects, we are mostly recognized for activities in this field. The ADDIE Model (Analysis, Design, Development, Implementation, Evaluation) is one of the most recognized approaches to training development. Frequently, our colleagues and clients ask us, “Do you use the ADDIE model or some other model?” Our answer is, “Yes”. Because we don’t ever assume that it is a case of either A or B; it is always a case of A and B. When asked to clearly explain how our approach resembles the ADDIE model and how it differs from it, we say, “We use all the steps of ADDIE all at once.” So, in other words, ours is a concurrent approach. We scramble the steps of the ADDIE model. The result: Performance improvement interventions that are produced faster and cheaper, and that produce better results.