Our Vision To change the world so that women and girls feel confident about their bodies. Our Mission To empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others. Our Focus We believe that prevention is the key and so our focus initially will be on building resilience in females. Whilst our brand represents all females, we understand that the foundations for body image are laid in early childhood, so our initiatives will initially focus on girls aged 2-6.