Cannonball Wines dove into the wine scene in 2006, dedicated to the belief that wine should be approachable and engaging, not intimidating or stuffy. Cannonball is meant to make you smile and to remind you to not take life too seriously, it’s about freedom, fun and the good life. Our icon is a symbol of the inner child, a time in our lives when the only point was to have fun. The goal of a Cannonball is to make a huge splash and soak everyone in reach - other dives you can do alone, but a key requirement to a successful Cannonball is to gather a crowd so you can share a splash!