SJW (literally Swiss Youth Writings) is committed to supporting cognitive and emotional development of children and teenagers, thereby laying the foundation for their joy of reading, independent reading skills and aesthetic sensation as well as promoting cultural and language diversity: SJW has long tradition publishing children's and youth booklets of both appealing content and comprising the highest quality illustrations. SJW-titles are typically published in several languages simultaneously: in the national languages of Switzerland (German, French, Italian and Rhaetian), and they have produced several publications in English. The SJW publishing programme covers a broad range of topics and genres. The reader levels of the SJW-programme vary from first reading texts for reading aloud, to self-reading and own storytelling as well as offering opportunities for parents and teachers to participate and benefit. Affordable prices and direct access to schools has helped to spread the SJW-booklets of multiple genres appealing to children.