Sensing Value Pty Ltd was established in 2014 to provide business and governments with dynamic intelligence about how people (resident, worker, visitor, student) within a geographically-defined area move, use spaces, and engage in activities over time. This intelligence supports evidence-based decision making and design of operational solutions. Sensing Value has a unique toolkit that includes spatial analytics, data science, demography, economics, new technologies, market research, advanced modelling capabilities, and unique data assets. We help clients in the public and private sector to accurately articulate a problem or understand a use case, craft the knowledge architecture and bespoke solutions, and operationalise their knowledge within a value chain or roadmap. Sensing Value is part of the SAS Partner Program, and is proud to be a strategic partner of the following leading organisations: The Institute for Choice, Telstra, reVenu, PSMA Australia, TAPRI, 2nd Road and Deakin University.