We were into tech before tech was desirable. For most of us growing up, other than tech and late-night coding, all we had was music. So imagine years later, a sweet spot where a love of music and all those hours in front of a screen come together in a collaboration with some top global and indie labels. A scenario where we get to create something that harnesses complex data and makes it relevant. To design a beautiful interface that people love using. But more than that: to solve problems and create happiness in an industry that we admire. That’s Beatroot. And the reason why, if we weren’t paid, we’d probably show up anyway. For the music industry, digital technology led to an explosion of consumption – and a decline in profits. Beatroot is proof that digital technology can be the source of a revival. We are a collaboration between labels and developers, and our simple, powerful platform has one purpose: empower music and sync managers. Because when your creative curators are happy and free of admin, with access to data on everything you own, they can make every track, every artist, profitable.