IRL combines new and disparate datasets in innovative ways to represent what is happening in the real world today. We believe in driving increased access to goods, services and information for more people in more places. We do this by putting the power of multiple new, dynamic location data-sets in the hands of the worlds best data scientists. This means we can describe what is happening in the real world in completely new ways. We achieve this by creating data products that make extracting location-specific insights easy, thus empowering large organisations to make better decisions that have an impact at a local level.