Granularity helps brands collect first-party data on their unknown site visitors. On average, 97% of site visitors are anonymous. That means that brands are missing out on their largest audience. Granularity has developed a simple widget that when placed on your site, helps you capture specific consumer data (Email Address, Buying Intent, etc.) on a percentage of your unknown site visitors. In exchange, we compensate those visitors for sharing their data. It's a win-win for both the brand and the consumer. We can integrate seamlessly with your DMP or CDP, and we can retarget consumers with Ads, Quizzes, and Short Surveys through their Mobile devices.