Customers don't look for products or services anymore, they look for experiences! G&K Experience Design is The innovation agency working from, through & for the customer / user / collaborator, by co-creating with you the best experience, using Design Thinking approach. 1. We design unique & memorable experiences for: - your product, service or process, - your omnichannel journeys (online & offline) by developing emotional story selling & activations, - your events, teambuildings,...by making them more experiential, either physicals or hybrids 2. We provide training in design thinking, & mentoring in soft skills for startups, self entrepreneurs, SMEs, NGOs, students,....to democratise the access to innovation, to develop their empathy & to enable solving their problems in a creative way & human centred. 3.We help you to set up innovation strategy within your organisations. 4.We do research in Human Experience (HX) to understand the social phenomena impacting the behaviour, with the help of experts & coaches, using new technologies like AI, Big data & machine learning... G&K is engaged to SDGs. We aim to redesign strategic sectors like education, healthcare, city management, employee experience, ..to solve the Moroccan & African problems by listening with empathy to the users & citizens to develop together with the other stakeholders (public/private) innovative solutions.