WISE organises beauty media & eCommerce data and makes it accessible to the brands. In the past, brands used print media to influence consumer buying habits on the high street. Today, there are more ways for consumers to access content and make buying decisions which is driving big data. This new paradigm is both an opportunity and a challenge for the brands as they seek to make business decisions within this complex world. Our objective at WISE is to make life simple again for the brands.