Individuals are driven by values and intentions. For a company to truly fulfil its potential, it needs to understand these values and intentions and turn them into an authentic, meaningful purpose. Companies with a clear purpose have more engaged employees, more loyal customers, greater stakeholder alignment and deliver consistently higher returns. We are a magazine that celebrates the individuals and businesses who are embracing life with purpose to create a kinder, more equitable, and greener world. We cover a variety of subjects all deep-rooted in human insight, creativity, and the belief that business can be a force for good and profitable at the same time. We aim to be a source of inspiration for those who want their lives and work to have a lasting, positive impact on people around them and on the world.