Russell Fletcher, CEO/Master Distiller, founded the company in 2008. This Life Forever, a lifestyle brand, is the first minority-owned distillery in Pennsylvania and the second minority-owned distillery in the country. T.L.F is now the producer of its grass-roots premium vodka brand Mishka Premium Vodka, after launching Brenéa Sparkling Rosé in 2010 and pivoting into spirits in 2012 due to thinning wine margins. Mishka has since won Double Gold and Gold Medals in the San Francisco World Spirits Competition and has become a bartender's favorite, as well as finding its way into homes.