Relentlessly Uncompromising Despite our name, it wasn’t magic that got us where we are today. It took hard work with a relentless pursuit to not only deliver the best quality steel but to do it with unparalleled service. Add to that a commitment to always improve while utilizing the latest equipment, and you’ve got a world-class steel operation that is second to none. At first you may not realize the benefits of prime material. Or the difference prime makes when selected by experts who understand your production needs. Or even the power of a buying experience that’s smooth, convenient, and personal. Then, like all of our customers, you’ll see how a seemingly simple task—like processing steel—isn’t simple at all, and how we’re doing it better than the other guys. It’s not magic. But with us, it sure seems that way.