Clean Your Name is a reputation management company operating in the Online Reputation Management and space. CYN helps its customers regain control of the information that is published about them on the Internet. Online Reputation Management consists of “getting the bad stuff off google”, ie suppressing a negative article or review that shows up an individual or their company in google. The objective is achieved when a search is done for their search term and only information which the client controls comes up in the search results.