HOBA TECH® is different. We are challenging the status quo and delivering next generation of business-led digital transformation. Many companies we work with were experiencing problems and delays with their business and digital transformations. They were throwing more money, more people and more technology at the problem but weren’t going any faster. We looked at these challenges and using our knowledge of Business Architecture, Business Change and Business Transformation and experience of working with clients we developed the HOBA® (House of Business Architecture®) Business Transformation framework. We tried and tested this method, listened to our clients and learned what works and what was effective, and the results exceeded our expectations. Clients literally reset and rebooted and made huge improvements with their transformations. HOBA® was formerly made public for the first time in late 2018 after 10+ years being used to turn around some of the largest transformation programmes in Australia and the UK, and was published in the best-selling book - The Business Transformation Playbook® sold in over 13 countries around the world. Our vision is to see teams and organisations use HOBA® to implement their Target Operating Models and transform their business, reducing waste and change debt and realising more benefits on a global scale. Our mission is to help Business Transformators® put the Business back into Business Transformation, and take control back from Technology and into the Business’ hands. If you’d like help with your business or digital transformation, get in touch via the link below, or call us on this number +44 20 3286 7584‬, we’d love to help you. To learn more about HOBA®, go to www.hoba.tech