User Experience Invention supplies consulting services for user experience research, product design, and usability validation. The foundation of the practice is user-centered design methodology, working in collaborative partnership with the client, to bring products and services to market that people find engaging, productive, and safe, and are distinguished by user experience excellence for business competitive advantage. Areas of core competence include customer ethnographic research and discovery, interaction architecture for hardware and software product design, and usability testing and heuristic usability evaluation. The goal is to spark the innovation that delivers solutions to customers' needs and wants - solutions that shine for compelling user experience and superior usability.