Imovation was founded in 2003 as a payments technology and loyalty startup in a dynamic and emerging market in Dubai, United Arab Emirates. Imovation offers retailers, mobile network operators, financial institutions, system integrators, and other clients a complete mobile transaction platform including a mobile wallet to handle payments, loyalty programs, and coupons; a complete line of mobile POS hardware to accept payments and issue receipts; and a back end to manage transactions, wallets, and instruments as well as to verify the authenticity of users and transactions. The platform supports cloud tokens and/or NFC security.