Forget customers, create 'Brand Fanatics'! Craft an all-powerful brand experience to become the business your ideal audience can’t live without. Burning Need is a brand experience strategy consultancy for B2B businesses who want to stand out. Learn how to build a powerful brand experience across your whole business and bring it to life online through content marketing. Choose between done-with-you strategy projects and DIY practical resources to start transforming your business today. Who we work with: we partner with business and marketing leaders across IT, technology and professional services companies. Why it works: When you partner with Burning Need you get total understanding and control of the brand process, so that you can create a market-leading brand experience which revolves entirely around your ideal customers. This means you’re not going through a ‘set it and forget it’ exercise, but instead laying the foundations of a leading brand directly into every aspect of your operating model. What makes us different: We're not looking to hoard insights around your brand or claim only we have the expertise needed to run your marketing campaigns. We want you and your team to have full ownership of what’s needed to succeed with your target audience. Following the ‘Powerful Brand Experience’ process lifts you out of the fog of the ‘marketing mix’, strips all the noise away and leaves an action plan for what’s most important - a focus on relationship building between you and your customers - present and future.