mplus is a North American operation, setup in 2020. As a group we initially came together to create something we felt was missing in the Canadian advertising market: world class marketing and advertising technology that works for Canada. mplus seeks to ensure brands remain at the forefront of media as global technology advances. We have since attracted brands from the US looking for innovative adtech which drives measurable outcomes. As such, through our vast international network, mplus acts as the most impactful conduit between thriving tech centres (Waterloo, Silicon Valley, Austin, London) and North American brands. We partner with the most progressive brands and agencies, pushing into unchartered territories outside the walled gardens and standard executions prevalent in the digital media industry. Our commitment to our partners is that we’ll continue to pioneer this exciting space together, to uncover innovation and establish new frontiers of performance. The future success of our business and the partners we support depends on this commitment. mplus sources the best technology in the world; we make it local, we make it approachable, and we make it work hard.