Become an Uncommonist. Retail has seen more change in the last 10 years than the previous thousand, but it isn't dead or dying, regardless of what people say. Crises make it difficult, but the strongest will be those who consistently adapt and evolve. Most people know 'what' they have to do, we help retailers on their quest to get the 'how' of innovation in place. We do it by implementing our six step ReFRAME model. An innovation process specifically designed for retail and all its nuances. Think, do, be Uncommon.