Brooklyn-based record label Fool’s Gold was founded in 2007 by DJs A-Trak and Nick Catchdubs, bridging the worlds of hip-hop and electronic music while being dubbed an “indie innovator” by Billboard, a “tastemaker label” by the New York Times, and “one of the most influential indies in the music business” by Pitchfork. With a clever and constantly evolving aesthetic for all Fool’s Gold visuals and merchandise, the company has become more than an independent music powerhouse, but a trendsetting and influential lifestyle brand with a rabidly loyal fan base that continues to grow.