so i asked them to smile is an international photography project created by photographer Jay Weinstein, exploring the smiles of strangers. It is shared via website, Instagram, Facebook page and in galleries as a traveling art exhibition. The project has featured online and in publications and languages around the world including Yahoo España, Huffington Post, Buzzfeed, Better Photography Magazine, Mumbai Mid Day, The Times of India, Hindustan Times, Design Taxi, The Daily Mail, Bento and National Geographic online. so i asked them to smile’s mission is to change the way we view ourselves and others while building an active international community to support and inspire positive change.