Lyra enables businesses to automate the capture of vehicle emission data, calculation and reporting by identifying the way people drive from the sensors within their smartphone. With organisations under increasing pressure by both consumers and regulators to measure and report on their carbon footprint, and they are inevitably facing the quandary of how to capture emission data in an accurate, cost effective and simple manner. Lyra is an advanced carbon emissions tracking system, both an app and web app dashboard. It utilises the sensors built into smartphones (such as GPS, Gyroscope, Accelerometer and more) to intelligently and effortlessly determine driving patterns and the work related emissions associated with vehicle usage. Lyra provides powerful insights, data and analytics to management, helping to meet reporting obligations and identify opportunities to reduce carbon impact at the company and individual level. Whilst, also incentivising improved driving behaviour with real-time feedback for employees. This translates into monetary savings for businesses and a cleaner future for everyone. Our vision is to make carbon emission measurement universally accessible, effortless and a little more sexy. We think that knowing how 'efficient' you are should be as effortless and integral to our lives as knowing the what the time is.