WTF1 (Who’s The Fastest 1) has become a key brand for millennial motorsport fans by utilising a cross-platform approach to digital media. Already WTF1 reaches 8 million motorsport fans per month on Facebook, Twitter, YouTube and website. Part of The Race Media Ltd since July 2020 The brand boasts a number of celebrity followers, including Formula 1 teams, and drivers past and present, including Damon Hill and Pastor Maldonado. WTF1’s light-hearted humour and fan-oriented point-of-view brings motorsport to the masses and ensures that its social accounts attract positive attention.