SAFE was born in 2014 from the smart intuition of three Italian friends and young entrepreneurs. After several trips together around the world, sailing across the Mediterranean, relaxing on a terrace in Malibu, diving in the Caribbean, they got their inspiration from a series of events: every time they went somewhere, someone lost their personal belongings- keys, sunglasses, and documents. So they looked at each other during a trip in Bali, saying that if the side pockets of their swimsuit had zippers, all the important things would have been “SAFE!” It’s in Thailand where the brand idea came true with the name “SAFE” as the first feeling is to be confident, keeping your pockets sealed and free to enjoy your amazing trips and experiences. It was simple-just make the practical essential and zip your life with “SAFE.”