Think of the words you use in your marketing as soldiers, deployed to your website (or sales brochure or email campaign) on a singular mission: To make. you. money. To win the war against clutter and confusion—that insidious enemy that prevents people from understanding who you are, what you do, and how you can make their lives better—your words need more than creativity. They need strategy, executed with a killer combo of powerful precision + emotional intuition (and yes, creativity too). That’s where I come in. Using rigorous voice-of-customer research, proven sales psychology, and a hefty dose of experience (which my chiropractor, worn out keyboard, and scores of happy clients can attest to) I start every project on a quest to discover WHO your customers are, HOW they think, and WHAT motivates them. Then, after some coffee sipping + cloud gazing to collect my thoughts, I turn my findings into dangerously effective copy that converts your browsers into buyers, believers, and ambassadors of your brand.