Uganda Advertising Association is an organisation whose long-term mission is to professionalize and streamline Uganda's advertising industry. It was formed on 1st April 2011 by seven major agencies of the time: Fireworks, Limelight, Moringa Ogilvy, Saatchi, Scanad, Star: Leo and Real Marketing. UAA has since grown to over twenty agency members and has embarked on a membership drive to embrace many more. UAA serves to protect interests of advertising, media, creative and digital agencies with the emphasis on professionalizing the communications industry in order to provide best services to our clients and our advertising audiences.