WhiteRock is headquartered in Munich and advises clients on different types of financial transactions (M&A, Strategic Partnerships, Joint Ventures, Capital Raises) with a focus on deals in the sports, entertainment, and luxury sectors globally. For example, WhiteRock advises sports team owners on the sale of their team (Sell-Side) or buyers on the acquisition of certain assets (Buy-Side). In addition, WhiteRock raises capital for start-ups in sports & entertainment and actively helps young entrepreneurs achieve their vision. The company also specializes in forging strategic partnerships across continents in order to open up markets, create new distribution channels, and enable growth opportunities. WhiteRock takes an entrepreneurial approach to each transaction and is always looking to expand its network to create lasting long-term relationships worldwide.