TO PROVIDE PET OWNERS A FRESH, RAW , UNPROCESSED, BIOLOGICALLY APPROPRIATE DIET THAT IS COST EFFECTIVE ENOUGH TO FEED FULL TIME. TO CREATE CHANGE AND SHIFT THE MINDSET OF PET LOVERS WHO HAVE BEEN MISLED BY AN INDUSTRY WHO HAS ADVISED THEM THAT A FULLY PROCESSED DIET WITH QUESTIONABLY SOURCED AND OFTEN AMBIGUOUS INGREDIENTS, NON-SPECIES APPROPRIATE FILLERS, ARTIFICIAL COLORS/FLAVORS/PRESERVATIVES AND DANGEROUS ADDITIVES IS CONDUCIVE TO A HEALTHY DIET. TO QUESTION HOW THE ABOVE CONCOCTION CAN HAVE ITS NUTRIENTS COOKED AWAY AT HIGH TEMPERATURES THAT DENATURES AND POTENTIALLY INCREASES THE TOXICITY OF A PRODUCT THAT CAN SIT IN A BAG ON A SHELF FOR YEARS CAN BE CONSIDERED “FOOD”.