UMANIMATION is a transmedia production company. Based on a know-how in animation technologies, it is intended, to linear medias, virtual reality, augmented reality, or XR supports. The company positions itself as a startup of the creative economy, being at the crossroads of culture, digital content and innovation. It thus operates on three steps : • Creation of original programs. Thanks to a team of graphic and literary authors, UMANIMATION develops a catalogue of more than ten projects for television and internet, as well as interactive and immersive medias. • An integrated hybrid production studio, between 2D animation, 3D animation and video game technologies. • A Research and innovation department, focused on the human being, in partnership with laboratories.