ELLALAN is a vibrant full-service law firm rooted in Hong Kong and well-connected with the rest of the world. Founded by two leading intellectual property lawyers Alan Chiu and Ella Cheong JP, ELLALAN began its journey as a young IP boutique law firm in October 2016. It went through some amazing years of rapid development and is now widely recognized by global legal publishers as one of the fastest-growing law firms in Asia. ELLALAN has served over 1,000 clients, ranging from global conglomerates, MNCs, blue-chip companies, PRC state-owned companies to start-ups (including some top Hong Kong unicorns) as well as high net-worth individuals and celebrities. ELLALAN group currently consists of: ELLALAN (张淑姬赵之威律师行), a Hong Kong law firm; (ii) ELLALAN (Guangdong) Law Office (广东健伦君律师事务所), a PRC law firm based in Guangzhou; and (iii) ELLALAN (Beijing) IP Agency Limited (健伦(北京)知识产权代理有限公司), an intellectual property agency in Beijing, providing a full range of legal service to serve clients’ legal and commercial needs in the Greater China Region. *Goals and Vision* ELLALAN believes bigger is not necessarily better. The firm strives to position itself uniquely to offer clients top-tier firm’s quality and partners’ attention without compromising practicality and flexibility and also at competitive rates. ELLALAN also prides itself on engineering options to resolve clients’ complex problems and adding value to clients’ businesses. Practical, efficient and quality are the hallmarks of ELLALAN. ELLALAN sees clients’ businesses as its and always go the extra mile to help clients succeed. *A Thriving and Award-Winning Team* ELLALAN’s lawyers received over 200 professional awards recognizing their deep knowledge and exceptional experience in the Asia legal market, particularly in respect of IP, technology, entertainment and HK – Mainland China cross-border practices.