We're a Beirut-based hybrid branding agency, established in 2007 and that constantly and successfully caters to local, regional, and international brands from the MENA region, GCC and Europe. Our multidisciplinary team (also known as the roofers) work side by side to bring life to brands with a clear vision for a guaranteed impact: brands that are persuasive beyond price comparison, relevant brands that people identify with. Our team projects strategically designed messages with ease and a perfectly aligned visual identity. We believe that every job is unique; so, we match your project with the ideal roofer in-order to amplify and accurately present your brand. WHAT WE DO/ / Strategic branding and communication that trigger business growth We craft detailed brands daily while creating fully integrated marketing solutions, moving past the conventional and scattered services and into the ideal. We have adapted our internal structure accordingly to ensure not only seeing the bigger picture but also seeing it through. It is about the "why": Why are we doing this? why do we think this will or will not work? why would the client buy this? It's about the objectives, the strategy and the impact that we want it to have. What we really do is craft brands that will stand the test of time. By helping you identify your objectives, unique selling point, positioning, culture, and tone of voice, we set a clear brand personality that can easily communicate with the targeted audience. Impact, equity, and trustworthiness is what we strive for. Our projects may vary from a large-scale brand transformation, a new brand creation, to daily communication necessities - all treated equally, with professionalism, prompt response & thoroughness.