DataLane is a Dutch, 's-Hertogenbosch based management consulting company. We are a team that wants to make an impact, teach, learn and have fun while doing so. By using bright minds, innovative technology, a focused strategy and through the involvement of stakeholders we realize real transformation. Improving business performance, customer experience and revenue yields us great satisfaction. Value can be generated from data in many different ways, using innovative technologies and methodologies. For each challenge different solutions exist to achieve the required objective. With a background in Operations Research, Econometrics, Strategic Management, Marketing and Computer Science we find the appropriate solution to any complex data puzzle.