Once upon a time, there were three former members of the Editions Dupuis Management Committee. Philippe, General Manager, Jean-Philippe, International Director, and Vincent, Marketing Director. After the transfer to Media Participations, they decide on a sailboat off the coast of Holland to put their complementary experiences and their empathy for the world of SMEs at the service of SME development. They create their company and give it the name of Quorsum (Latin phrase used in marine poetry which means “Where do we go?” And, by extension, “What is the goal?”) In reference to their common passion, sailing. The idea takes on quickly. SMEs who trust the complicity and creativity of these three “work buddies” appreciate their creativity and professionalism tinged with self-mockery. Their experiences in financial, commercial and marketing aspects specific to SMEs, bring practical and directly usable solutions for the leaders of SMEs more eager for advices than for consulting. In 2016, Johan joined the team and then in 2017 founded the specific activity of “transition coaching”; this contribution prompted shareholders to redefine Quorsum’s strategic positioning.