O26 Inc. is a global DTC fashion retailer dedicated to offering a wide range of fashion discoveries through thousands of products from an impressive variety of clothing, footwear, and accessories for women, men, and kids. We approach every aspect of our business with a customer-first mindset and are committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. We believe that the beauty of fashion should be accessible to everyone, not just the privileged few. When the company was founded in 2019, we noticed that fashion companies had to choose between offering choice or reducing inventory pressure and waste. So, we set out to change that by leading the development of alternative processes and technologies to bring fashion into the future. Consumers no longer follow a unified standard of what is considered "fashionable" or "beautiful". We believe that our clothes reflect our personalities and want to empower everyone to explore and express their individuality.