Sometimes you need an advertising agency that will listen to you because it’s small enough to keep egos in the background – and keep work firmly in the crosshairs…. Sometimes you need an advertising agency that truly understands marketing and sales – and understands that marketing funds have to be earned – and paid for… Sometimes you need an agency that understands the cultural context of customers – and understands that the use and ownership of today’s brands is so rooted in the customer’s culture that the USP is dead, long live the Cultural Selling Proposition… Sometimes you need an advertising agency that’s hungry for sales graphs and category share percentages not incestuous awards... Sometimes you need an agency that understands that for every member of the Digiterati in India there are five who aren’t, at least two of whom are below the poverty line – but whose aspirations aren’t… Sometimes you need an advertising agency that not only asks questions, but actually listens to your answers… Sometimes you need an advertising agency that realises that nothing – not ego, not awards, not careers, not case studies, not oracular pronouncements and consultant doublespeak, not billing, nothing – matters more than the relationship between the customer, and her cultural bonds with the brand… Sometimes you need an agency that knows when to hit the road, because it’s the road that leads to the town and the village and the bazaar and the kirana merchant and the customer and the insight and the truth… Sometimes you need an advertising agency… Here’s an agency for those times… Abstraction Advertising Thats Rahul (https://in.linkedin.com/in/rahulvaidya1), Bala (https://tz.linkedin.com/in/balachandran-r-29b85a6) & Romeen (https://in.linkedin.com/in/romeen-yarkhan-a903279) Connect with Rahul on 9826044331 or rahul.vaidya@abstraction.co.in And tell us why you need….