The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts. Physical, in-store marketing is being forced to compete and keep up with digital marketing’s flexibility. Brand managers are making critical spending decisions on information that is stale and incomplete. The lack of data covering store execution results in a negative ROI more than 70% of the time. Observa delivers real-time analytics over in-store product merchandising and promotion execution using previously uncollectable information. Observa’s AI ingests data and media from Observa’s crowd, its customers’ employees, and store equipment. We then produce reporting like the web analytics e-commerce has popularized. Because our solution is real-time, immediate directions can be given to the assets in the field. This flexible solution provides a broad geographic reach, and the AI technology yields insights with exceptional speed and accuracy, while constantly improving with our unique data.