Making event organisations and training centres more effective with the use of smart technology like (big)data, artificial intelligence and match making. With the development of our smart (mobile) applications delegates and companies find more convenience during the event. These technologies, driven on the great potential of the underlying data, will create a personal event for delegates, better communication all year round and therefore a higher quality of visitors and trainees. Result: A better results for event sponsors, more convenience for delegates and a more successful event for the event organisation.