The urbanites paradox: while we can't always control our environment, life's stresses, or our quality of food or sleep, we often aspire to live longer, better and healthier. At Protelicious, our mission is to provide autonomy and enjoyment on the road to optimal health for those who aspire for more or are impacted by their modern lifestyles. Protelicious’ line of ready-to-create and emerging ready-to-delight foods, provides what our body needs most every single day to look, feel and perform our best, yet is hardest to come by; clean, undamaged, absorbable, and high-quality protein. At Protelicious we believe that food is one of life's pleasures, so we deliver science-backed health benefits served up in a clean & gourmet way. We need this quality protein daily, so our blends and new ice-cream line are so pure and delicious that our customers come back for the taste, allowing the benefits to unfold naturally. As our road to health is personal, In 2022 we’ll be introducing measurable needs and benefits with a new tech focus. Stay tuned. Born in Hong Kong in 2017, now in the USA and France, Protelicious expands naturally with a synergistic branded B2B and direct-to-consumer (D2C) business model. Our Ready-to-Create protein powder line is enjoyed by individuals, as well as being a branded ingredient by Food and Beverage professionals for upgraded offerings in hotels, restaurants, and corporate services. S1 2022, we will be launching our gourmet, guiltless, and health-enhancing ice cream, both in North America, APAC, and France. Protelicious is run by a team of complementary entrepreneurs, tech and luxury experts, scientists, and a celebrated French chef. Guided by seasoned advisors, together we combine decades of experience from around the world in the core areas of production, distribution, supply chain management, food science, biochemistry, business development, digital marketing, finance, and R&D, supporting ongoing success.