Spectrum Business Partners is a boutique marketing consultancy agency specialized in global integrated marketing strategy, communications planning, and executive narrative development. Includes: • Developing integrated marketing strategies for company imperatives, including branding, advertising, digital & social marketing, planning/research, SEO, web dev, mobile and PR • Developing positioning and messaging against key target segments while understanding customer needs, barriers, levers and purchase behaviors • Facilitating targeted marketing & content plans to achieve market awareness, thought leadership, lead generation, sales readiness and customer satisfaction & loyalty Our core sectors of expertise include high technology, clean energy, and retail industries.