Lux Afrique Boutique (LAB) launched due to the need for people in Africa wanting to buy luxury goods but the only alternative is to travel to Europe to purchase directly at the stores that weren’t available in the African country. Most known, if not all luxury online ecommerce stores don’t accept payments or deliver to Africa. The height of Covid brought this to the forefront when travel was impossible. Now with LAB, you can buy any luxury brand of your choice from our ecommerce store from the comfort of your home, anywhere in Africa and have it delivered to your door within 3-5 working days. With over 40 luxury brands signed up such as Bang & Olufsen, Clive Christian, David Morris, Eichholtz, Fabergé, Stephen Webster, Ulysse Nardin, with many more top brands joining. Even if you don’t find what you’re looking for online, our network of personal shoppers can assist with your purchase even from other department stores such as Harrods, Selfridges, Fortnum & Manson, and many more. Shopping in all 54 countries across Africa has never been easier thanks to LAB. Now, we are focusing on opening franchises across Africa with South Africa being the first to have opened. Our vision is to become the largest luxury e-commerce platform on the continent.