'Ad Documentum' a is Latin for "To Document" and the literal meaning indicates the concept on which this software product firm is based upon. AD is a Cloud Based Document Templating & Correspondence Automation that allows Business Users (BUs) to define a document template which could be linked with real time data to generate and deliver automatic correspondences. It is further coupled with a powerful Business Intelligence & Content Management Tool which not only stores individual instances of delivered correspondences but also showcase a powerful and rich Dashboard to assist Higher and Middle Management in making informed analysis through a user defined Single View. AD's innovative reporting tool and dynamic searchable engine renders BUs to quickly retrieve archived correspondences. AD could be used across verticals from Banking & Financial Services to Education, from Insurance to Healthcare, from Government & Utilities to Transportation and Logistics etc. also can cater to the requirements of any form of automated correspondences such as Billing, Customer/Corporate Communications, Reporting, Notifications, Messaging, Invoicing etc.