Generational research involves collecting historical and sociological data to discern generational patterns and shifts. We look at how the different generations (Traditionalists, Baby Boomers, Gen X, Millennials, and Gen Z) interact with one another in everyday life. This research gives top universities and some of the best companies in the world holistic and actionable perspectives on the new world of work and the needs of consumers today. Inlay Insights was founded by Kim Lear. Kim Lear is a researcher, published writer, and corporate speaker. She is known for her ability to use a mix of data, storytelling, humor, and actionable takeaways to discuss the trends that most impact the bottom line of organizations.