At Kronaby we believe that technology should adapt to our lives, not the other way around. This philosophy is at the core of our work, from concept and design, to development and user experience. We call this “technology made human”. Kronaby timepiece honors our love for classic watches, made of materials that will stand the test of time. Its magic lies on the inside, with a movement that can do more than keeping time. Our watch is built around the human of today - every individual can choose what functions they want their watch to have, in order to help them focus on what is most important in life. Kronaby is a part of Anima, a company that was founded in 2016 and specializes in purposefully designed smart, connected products. Anima employs a team of 70 and is located in Malmö, Sweden.