PURE Sports Nutrition was developed by New Zealand based brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. The PURE brand stands for high quality, natural products that work. Our aim at PURE is to provide high quality sports nutrition products with no artificial ingredients or colours. We are lucky to live in a part of the world where you can get some of the best ingredients for sports nutrition products. At PURE we don’t make average products with cheap ingredients, good is never good enough – we aim for great. “We are passionate about healthy sports nutrition and it is important to us that we only manufacture innovative and healthy products. We care about what goes into our bodies during exercise. Every ingredient we use is carefully selected for quality and performance."