The biggest challenge restaurants have always faced is profitability. This problem is now amplified by an unprecedented labour shortage and skyrocketing cost of goods. The quickest way to improve profits in any licensed restaurant is through liquor sales, but servers are very poorly trained to do this. As Knowbie's Founder, I know this first hand because I’ve been a sommelier and wine agent for over 2 decades and believe there is an opportunity to provide standardized, easily accessible training to all servers and restaurant operators. At Knowbie we believe in creating an environment where staff and sales can both thrive. If you do too - let's chat!