Empowering the unique potential of every human being. Icueity is a mobile application that brings the power of a 360 review to a user’s fingertips, 365 days of the year. It allows individuals to (1) gain critical insight on the personal traits they value, (2) identify awareness gaps between their self-perception and how they are perceived by others, and (3) use that input to pursue their maximum potential and effectiveness. Icueity gives users continuous, valuable, anonymous feedback—from others they trust—that confirms or contradicts what they believe to be true about themselves.