Commercial Consultancy for Fledgling Brands Fox in the Well Ltd is a consultancy delivering commercially focused action plans for growing drinks brands. Each project is approached in a bespoke manner with time taken to understand the brand architecture and the goals of the founder. We offer clear actionable plans for brand growth and ongoing advice on managing progress. Services Go to Market Planning: • Insight-driven sales strategies, KPIs and action plans. • Distribution partnership strategies, introductions, terms negotiation and contracting. • Support with in-market sales/ambassador resource – recruitment, training, KPIs. • Production planning • Trade marketing strategy and creation of in- venue activation plans. • Project management and coordination of new brand/product launches. Ongoing Commercial Oversight: • Management, coaching and mentoring of in-market sales/ambassador resource. • New business tenders – development of commercial support and pitch presentation content. • Key account and route to market introductions. Investment and Fundraising Support: • Investor-friendly brand planning with commercial mapping. • Development of investor decks.